Social entrepreneur and Abadia Cofounder Shahd AlShehail has dedicated her career to building sustainable models to promote social and economic development. In 2014, she cofounded Project JUST, a social enterprise that leverages technology to create transparency and accountability in fashion supply chains. In 2016, she co-founded Abadia, a brand dedicated to preserving craftsmanship through working with artisans across the Arabian peninsula and creating products that provide them with a sustainable source of income.

Shahd has been a guest speaker at major global events such as the Harvard Social Enterprise Conference, the Global Competitiveness Forum and TED.